Soviet Art

USSR Culture

Soviet social poster of Perestroika time

Perestroika. Poster artist O. Ulanov. Soviet social poster of Perestroika time

Perestroika. Poster artist O. Ulanov. Soviet social poster of Perestroika time

Soviet social poster of Perestroika time
In the period of social change, there is a growing need to create generalized, intelligible and at the same time profound in content symbols. In fact, Perestroika proclaimed a new way of thinking. Accordingly, the content of the posters has changed a lot. Meanwhile, the head of the USSR Mikhail Gorbachev himself introduced a lot of neologisms. In particular, “glasnost”, “acceleration”, “democracy”, and “perestroika” itself. It was these words that appeared on most posters. However, in the majority the form of a poster has remained former. For example, an excess of red color, workers with happy courageous faces, patterns of sickles and hammers. Thus, the posters of the perestroika demonstrate to us a kind of transitional form of visual agitation – from the Soviet to the modern Russian.
However, the ideas of that troubled time are condemned by most modern people now. And the very time of perestroika with its leaders people now consider a time of betrayal and destruction.

Glasnost? (Publicity). Poster. 1989. Yuri Mikhailovich Tsvetov

Glasnost? (Publicity). Poster. 1989. Yuri Mikhailovich Tsvetov

Yet, unlike Russian propaganda, which diligently distances itself from the Soviet past, the perestroika poster still showed its continuity with the old Soviet ideology. Nevertheless, the new trend of the perestroika posters was self-flagellation, the rejection of the Soviet past and the desire to emulate the West. In fact, these posters did not answer questions about the main idea of ​​perestroika, and from the point of view of the present time they look naive and treacherous.

Soviet social poster of Perestroika time

Images from illustrated albums and magazines
Yunost, Rovesnik, Soviet Artist
The Soviet Poster